Measuring Travel Sustainability Beyond Direct Control
Written with artificial intelligence.
Darrell Wade, co-founder and president of Intrepid Travel, emphasizes the need for travel companies to account for their broader impact on sustainability. Intrepid now tracks emissions for every trip, including customer flights, aiming for an 8% reduction in emissions per passenger by 2030.
Sustainability in Travel
In the travel industry, many sustainability commitments focus primarily on what companies can control directly. Darrell Wade, the co-founder and president of Intrepid Travel, argues that it is essential to also measure the indirect influences of travel companies.
New Emission Tracking Initiatives
Intrepid Travel is taking a comprehensive approach by assessing its impact from start to finish, which now includes tracking emissions related to customer flights that are not directly managed by the company. This initiative reflects a shift in how travel products are structured, influencing the types of trips, destinations, and experiences offered to customers.
Commitment to Reduction Goals
Intrepid has set a clear goal to reduce emissions by 8% per passenger per day by the year 2030. This ambitious target signifies a significant change in the travel sector's approach to sustainability, focusing not just on direct actions but also on the broader environmental footprint of travel.
For further details, summaries of the Skift Global Forum event, including session videos and presentations, can be accessed through Skift's information center for attendees.