Jet2Holidays to Expand Operations in Benidorm for Summer 2027
Written with artificial intelligence.
Jet2Holidays has confirmed that Benidorm and the Costa Blanca will be key destinations in its operations for summer 2027, with plans for 145 routes to Spain. The company aims to enhance its promotional efforts as the British tourism market continues to grow in the region.
Jet2Holidays' Commitment to Benidorm
Jet2Holidays has announced that Benidorm and the Costa Blanca will remain significant destinations in their operations for summer 2027. This was confirmed during a working session at the company's headquarters in Leeds, attended by representatives from the hotel association Hosbec, including its General Secretary, Nuria Montes.
The tour operator plans to operate a fleet of 142 aircraft covering 145 routes to Spain, with a focus on the Alicante airport. Montes emphasized the importance of the British market for the Valencian Community, noting that Jet2Holidays serves as a primary gateway for British tourists.
Promotional Campaigns and Future Plans
In addition to its summer plans, Jet2Holidays will collaborate with Hosbec and Turisme Comunitat Valenciana to launch a winter promotional campaign. This initiative will involve a joint investment of approximately 200,000 euros, aimed at boosting sales during the winter months.
Looking ahead, Hosbec is preparing for summer 2027 with new commercial actions set to begin in early January when many summer bookings occur. This strategy reflects the growing confidence in the region's tourism sector and the quality of local hotel offerings.