Ávoris to Open First LTN Store in Spain and Pursue New Acquisitions
Written with artificial intelligence.
Ávoris is set to launch its first L'alianXa Travel Network (LTN) store in Madrid, with plans for a second in Barcelona. The company is also exploring acquisitions to diversify into new market niches such as sports tourism, aiming to enhance its portfolio.
Expansion Plans for LTN in Spain
Ávoris, part of Grupo Barceló, is preparing to open the first store of L'alianXa Travel Network (LTN) in Madrid, which marks a significant step in its growth strategy. Following an alliance established earlier this year, Ávoris has become the representative for LTN in Spain. The Madrid location is expected to be operational by January 2027, coinciding with the upcoming Fitur travel fair.
Endika Ormaeche, the Director of Distribution at Ávoris, highlighted that this new store will enable travel agencies interested in a broader, more international offering to join the LTN management group. The Madrid store will serve as the launch point for LTN's expansion through associated agencies, targeting both local agencies and those looking to tap into Latin American markets.
Future Locations and Growth Strategy
Following the Madrid opening, Ávoris plans to establish another LTN store in Barcelona, with site selection already underway. The growth model will focus on both owned and partnered agencies. Additionally, there are plans to extend operations into Portugal with stores in Lisbon and Porto.
Diversification through Acquisitions
In parallel with its expansion efforts, Ávoris is considering various acquisitions to enter new market segments. The company is particularly interested in acquiring a golf tourism agency to complement its recent purchase of Endeavor, which specializes in marathon travel. Ormaeche emphasized that the goal is to enhance the company's expertise in niche markets like sports tourism, which are becoming increasingly important to travelers when planning their vacations.